Bobcasting (and Google Reader)
I’ve been a fan of RSS for a long time, and I’ve been just waiting for it to reach its potential. Most of the readers of this blog read it via RSS, (if you don’t, click here–more confusing than it needs to be, isn’t it?)
Here’s what’s I think has been holding back RSS: the name (initials!) and the lack of a standard way to read a feed and to add a feed. We need one button, not twenty or thirty. I think both problems have been solved by RSS inside of Google Reader. (Click the link for a lens on an any easy way to get started). As the acceptance of Google Reader approaches ubiquity, marketers and managers now have the chance to take this technology to a totally new place.
Dave Winer, the pioneer of RSS, had a brilliancy about seven years ago that led to podcasting. Podcasting is just an RSS feed of music, with an easy interface (iTunes). Podcasting took off because it had the good parts of RSS without the hassles. But that’s music, not text.
I want to suggest something that takes no new technology but could have a big impact on the way you do business: Bobcasting.
I call it that because instead of reaching the masses, it’s just about reaching Bob. Or Tiasha (poboldala jaz). Or any individual or small group.
Thanks, Seth, when (any form of) RSS is called Tiashacasting I’ll change my name to RSS, LOL.